Saturday 26 July 2014

IOFW-2014... Revolutionising the Fashion World Already

 In India, we have some fashion weeks that gather enough of public focus, but its the time to witness the world's first online shopable Fashion Week IOFW that kick started with a bang yesterday and significantly got added to the fashion conversation.

Infact, I was so enthralled with the show that I almost forgot to share with you all the schedule for the week starting from 25th to 31st July with the detailed events :P
IOFW will launch five individual shows each day at 5 different time slots which are  12 noon, 1:30 pm, 3:00 pm, 4:30 pm and 6:00 pm.

Day 1 (25.07.14) 
The videos for Day 1 include 
models' and photogrphers' auditions,
the Jury for both the genres talking about their expections and experiences,
backstage fun n drama at auditions,
final winners selected in both categories and ofcourse
the concept of 'shopable fashion week' reviewed by participants :)

Day 2 (26.07.14) 

Yet another day of the IOFW brings some colorful clips on an awesome Saturday where stylists express what they feel about color of the season wud be and predict for what their hearts say. We get exclusive makeup tips with detailed elements to cover for that perfect look :) Some backstage drama of the Makeup Artists / Hairstylists n Designers' auditions won't be less spiced  out ;) And the fortunate winners of all three categories will be sharing their feelings about the proud moments in lives on DAY 2.

Day 3 (27.07.14)

Since the Day 1 and Day 2 cover all 5 categories of particpants and captures the winning moments as well, Now what does Day 3 has to show to its audiences !!
Well, Day 3 on a fine Sunday, has to take us on the virtual tour that would actually reveal the extensive action happening backstage before presenting the winning participants on that platform of IOFW.
Not got my point yet?? On Day 3, we get to watch the grooming sessions for all selected winners i.e. the 20 models, 15 designers, 5 makeup artists, 5 hair stylists and 5 fashion photographers on their Looks and Outfits Fittings. I'm all excited to notice the minutest details :P

And then comes the gala time that can make each of us shop for exclusive designer stuff, 

starting from Day 4 onwards...

Day 4 (28.07.14)

Day 4 calls for the launch of 5 exclusive designer collections namely:
Aastha Bahl
ANS by Astha & Siddharth
Dressology by Amit Arora
Sidharth K Kakkar

Day 5 (29.07.14)
Day 5 unveils the launch of 5 exclusive designer collections namely:
ILK by Vinita & Shikha
Swagger by Saj
Armaan & Aiman
Timsy & Siddhartha
Day 6 (30.07.14)
Day 6 becomes the launchpad for 5 exclusive designer collections namely:
Azalea by Aditi Gupta
Bhootsavaar by Nitin Bal Chauhan
DIR 69 by Tanu Bagai
Shreya Mistry 
Rajdeep Ranawat 

And here is a sneak peek into the concept of the collections to be launched by two of esteemed designers namely Rajdeep Ranawat and ILK by Vinita and Shikha..
ILK by Vinita & Shikha - Collection Preview
Rajdeep Ranawat - Collection Preview

Day 7 (31.07.14)

Live streaming of the Grand Finale on directly from the venue of the final event in the presence of two of the Show Stoppers - Ms. Yami Gautam and Mr. Aditya Roy Kapur.


  1. Such a detailed post dear!! I love how you pen each and every detail

    1. I'm actually enjoying chasing IOFW to such minute details Jhilmil. :)


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