IOFW-2014... Revolutionising the Fashion World Already

 In India, we have some fashion weeks that gather enough of public focus, but its the time to witness the world's first online shopable Fashion Week IOFW that kick started with a bang yesterday and significantly got added to the fashion conversation.

Infact, I was so enthralled with the show that I almost forgot to share with you all the schedule for the week starting from 25th to 31st July with the detailed events :P
IOFW will launch five individual shows each day at 5 different time slots which are  12 noon, 1:30 pm, 3:00 pm, 4:30 pm and 6:00 pm.

Day 1 (25.07.14) 

The videos for Day 1 include 

models' and photogrphers' auditions,
the Jury for both the genres talking about their expections and experiences,
backstage fun n drama at auditions,
final winners selected in both categories and ofcourse
the concept of 'shopable fashion week' reviewed by participants :)

Day 2 (26.07.14) 

Yet another day of the IOFW brings some colorful clips on an awesome Saturday where stylists express what they feel about color of the season wud be and predict for what their hearts say. We get exclusive makeup tips with detailed elements to cover for that perfect look :) Some backstage drama of the Makeup Artists / Hairstylists n Designers' auditions won't be less spiced  out ;) And the fortunate winners of all three categories will be sharing their feelings about the proud moments in lives on DAY 2.

Day 3 (27.07.14)

Since the Day 1 and Day 2 cover all 5 categories of particpants and captures the winning moments as well, Now what does Day 3 has to show to its audiences !!

Well, Day 3 on a fine Sunday, has to take us on the virtual tour that would actually reveal the extensive action happening backstage before presenting the winning participants on that platform of IOFW.

Not got my point yet?? On Day 3, we get to watch the grooming sessions for all selected winners i.e. the 20 models, 15 designers, 5 makeup artists, 5 hair stylists and 5 fashion photographers on their Looks and Outfits Fittings. I'm all excited to notice the minutest details :P

And then comes the gala time that can make each of us shop for exclusive designer stuff, 

starting from Day 4 onwards...

Day 4 (28.07.14)

Day 4 calls for the launch of 5 exclusive designer collections namely:

Aastha Bahl

ANS by Astha & Siddharth

Dressology by Amit Arora

Threesome

Sidharth K Kakkar

Day 5 (29.07.14)

Day 5 unveils the launch of 5 exclusive designer collections namely:

ILK by Vinita & Shikha

Piquancy

Swagger by Saj

Armaan & Aiman

Timsy & Siddhartha

Day 6 (30.07.14)

Day 6 becomes the launchpad for 5 exclusive designer collections namely:

Azalea by Aditi Gupta

Bhootsavaar by Nitin Bal Chauhan

DIR 69 by Tanu Bagai

Shreya Mistry 

Rajdeep Ranawat 

And here is a sneak peek into the concept of the collections to be launched by two of esteemed designers namely Rajdeep Ranawat and ILK by Vinita and Shikha..

ILK by Vinita & Shikha - Collection Preview

Rajdeep Ranawat - Collection Preview

Day 7 (31.07.14)

Live streaming of the Grand Finale on www.iofw.com directly from the venue of the final event in the presence of two of the Show Stoppers - Ms. Yami Gautam and Mr. Aditya Roy Kapur.

Jabong's IOFW Auditions - Backstage Buzz

Hi Friends,

                                              Few days back, I participated in Jabong.com's IOFW Fantastic Blogger Contest with slightly trembling self-confidence ... but with my stars smiling at me, I got selected among top 20 lucky bloggers who got the golden opportunity to cover this innovative Talent Hunt happening in our very own country i.e. India Online Fashion Week 2014 :) 

Jabong.com together with Talenthouse India   conceived this unique concept of organizing a Shopable Fashion Show that has never been witnessed in Indian Fashion history yet and got the idea broadcasted in every corner of the country with media partners like NDTV Good Times and 92.7 BIG FM.

Sponsors and Media Partners

So I take this privilege to share the backstage happenings during auditions with you all to enjoy the show minutely and closely...

As the news for IOFW came alive in the month of May/June, the entries for all 5 categories (Models, Photographers, Designers, Hair Stylists and Makeup Artists) poured in large numbers. 

Press Launch

The auditions on Day 1 kick started with the models and photographers auditions on 1 July, 2014 at Chhatarpur, New Delhi.  

The panel of venerated jury including some notable names from the fashion industry took the responsibility to shortlist the best of participants in every genre and brought alive the  creative prowess showcased to them...

(You may meet-n-greet the prolific jury and mentors on http://iofw.com/celebrity-mentors/ )

Photography, the art of communicating a fact in the mesmerizing manner to leave the viewers spell bound, always fascinates me more than anything. Hence, I got myself engrossed deeper into the genre...and wow, look at the marvel memory of the auditions..

Hats off to the winning talent sailing over the pool of hundreds of upcoming skilled enthusiasts and making it possible to make a place for themselves in the heart of Jury after weeks of gruelling selection process :)

The Winning Photography Team For IOFW-2014 All Smiles To Success

For those feeling inquisitive about detailed profiles and excellent work of winning photographers, let's hop on to their FACEBOOK pages for a pleasant treat to our eyes and souls...

Ridhi Parekh
She started her career as an assistant to ace photographer Nrupen Madhvani and her passion got her enrolled at Shari Academy of Digital photography. She is the proud winner of Master Craftsmen of the year and also bagged the Best Fashion Photography and Food Photography Award, Luxoculus.

Jayavanti Loundo  
She's been freelancing for various lifestyle magazines and fashion shoots and holds the glory of covering prestigious events like Goa Fashion Week, Femina Style Diva, London Fashion Week to her credits.

 Monisha Ajgaonkar 
Yes!! You guessed it right. She is the name behind ‘The Photo Diary’, a company specializing in Wedding Photography, Wedding Films , Video Booth, Photobooth, Pre- Wedding Shoot, Fashion Shoot, Corporate Shoot and Gigs. Having a work experience with popular magazines like Rolling Stone, Man’s World, HT Brunch, Big M and Yuva; the extension to her creativity knows no bounds...

Ashish Gurbani
Wow! What a multi-talented personality we have here to cover IOFW. Ashish has studied mass media, advertising, journalism and Photography to reap the most benefits of his knowledge, expertise and innovation as a collab product of art. Indeed an impressive profile :)

Abhishek Kharkar
An award winning student of All India Photographic Trade & Industry Association, who took sheer pride in being Sr. Assistant with Jatin Kampani, Vikram Bawa and Prabuddha Dasgupta; Abhishek is now ready to fetch some international clients :)

The curtain raiser for the much awaited IOFW will be on 25 July,2014 and millions of fashion freaks might enjoy every bit of the show till 30 July, 2014 when the Grand Show will witness its climax...

I'm all set with total zing n zest, gear up one n all !!

(Pic. Courtesy: iofw.com)

Jabong's Initiative 'IOFW' - The Walkway To Name & Fame

 

 Hello Everyone
                                   Jabong.com might be your most favourite fashion destination for numerous reasons, because when we want to discover the best possible version of ourselves with a polished look and confident attitude, its Jabong.com that serves the purpose of fulfiling all our fashion needs and turns us into a dazzling personalities :)

So, here is a fantastic news for all Jabong followers (and ofcourse for everyone else too)...

Jabong has come up with a very promising opportunuity for prospective generation of Designers, Models, Photogrphers and Makeup Artists and Hair Stylists to exhibit their talent at a larger platform... The event India Online Fashion Week (IOFW) shouts loud to invite the hidden talent with its motto ~ "An Opportunity to become famous! Let the nation see your creativity!" ~  The event aims at making the exclusive designer fashion products available at every doorstep..

Howz Jabong IOFW Unique?  IOFW will be the world's first ever Shop-Able fashion week (unlike most other similar events) ... yeyyy!!  coz it simply means that you, me and everyone else who is yearning to buy designer stuff can now actually materilize our craving :)

Not believeing my words?? Jabong has already launched a dedicated eventful site http://www.iofw.com/ for us to shop for any product from entire collection to be showcased during the Fashion Week... Wow!! Isn't that simply amazing ... Just imagine yourself being a part of the IOFW audience, feeling impressed with the trendy look of the models and at the same moment "shop-the-look" for yourself... I'm already feeling mesmerized :)

What are the artists gonna be gaining from IOFW?  The artists can take their career on the heights with expert grooming tips n advice to refine their skills by renowned Celebrity Mentors...Who all mentors can be there??   No prizes for guessing, as you all might have seen one of the gorgeous ladies from our own Flimistan Yami Gautam in the pic above on the launch of IOFW 2014 :)

Event Process: IOFW had invited applications from artists/models from all over country during the months of May/June and leading industry experts shortlisted the candidates with utmost care based on their potential... Now, Registration for all categories is closed and the shortlisted models n photographers have been going through Voting Phase.  Infact, you can all contribute by casting your precious vote to change the future of an artist by clicking on Vote today itself, coz its the last day of voting.

Event Dates:  IOFW is scheduled from 25th to 31st July, 2014. So get yourself ready to catch up the excitement, like i do :)


Till the curtain raises, enjoy adorable glimpses of IOFW happenings at http://www.iofw.com/gallery/gallery1.html 


Keep following me for latest updates!! 


Pic. Courtesy: jabong.com, iofw.com and twitter.com/iofw_ind