Thursday 26 December 2019

Who are our favourite celebrities on TikTok!

Today, thanks to the availability of high-speed internet, people are able to share content with their friends and family. With platforms such as TikTok, this has transcended to a larger audience and people who were brilliant content creators, are now being appreciated for spreading joy with their unique and enjoyable content on TikTok. With TikTok’s ability to connect people and create a sense of community, it’s no surprise that Bollywood, too has used it to connect with their fans and audience. In fact, TikTok has shown a more human side of Bollywood celebrities, which also show us that they are just people like us who want to have fun.

However, one of TikTok’s greatest features is its inclusivity. People who we have never heard of have now become stars, thanks to the content they share, which is why some TikTok celebs have more followers than Bollywood superstars.

As a platform to engage a growing fan base in India, TikTok also served as the launchpad for a diverse array of local creators. In January 2019, TikTok had an audition called the 1 million audition, which saw a lot of unique content from far corners of the country. In fact, this audition was extremely special for Kerala with 85-year-old Mary Joseph Mampilly winning the audition from the #1MVinesMalayalam. The TikTok entries, submitted by her grandson, Jinson won the hearts of many and became so popular that they helped her kick start her acting career. The octogenarian got an opportunity to feature in two highly anticipated Malayali movies.

Another example of TikTok collaborators getting a huge following base is the duo of Awez Darbar and Nagma Mirajkar. Nagma is even followed by Bollywood playback singer Neha Kakkar! Awez is mechanical engineer, while Nagma has a M. Com and an MBA and they highlight this in one TikTok video to show that they use the platform to showcase their talent and connect with their audience.

Bollywood actor Riteish Deshmukh and his partner Genelia Deshmukh constantly share videos of their love. When Riteish joined TikTok, he and Geneila collaborated and participated in the #blowdrychallenge, which received 762,000 likes on TikTok.

Like the Deshmukhs, TikTok celebrity and Bollywood playback singer Neha Kakkar is always the first to share positive videos on her profile. Using the #positivity, Neha shares video on the importance of being happy. These videos have also garnered a lot of support from her 12.3 million followers on the app.

Bollywood stars have even used TikTok to spread a social message. Disha Patani even teamed up with TikTok in a campaign called #PetBFF. As part of this campaign, TikTok launched an in-app campaign #PetBFF on TikTok that focuses on educating people about the importance of adoption of strays and homeless animals rather than buying expensive breeds. Patani came forward to lend her voice to the cause and encouraged people to help animals who face innumerable incidents of cruelty from humans.

Another TikTok star Akshay Kakkar is a huge star, mainly because of his messages that promote his dance videos that also highlight body positivity. His videos have over a million followers and he has even shared TikTok space with Sunny Leone!

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